Oem Rare

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Oem Rare

RARE! JDM OEM SUBARU IMPREZA GC8 Roof vent WRX STI Duct Ventilator RARE! JDM OEM SUBARU IMPREZA GC8 Roof vent WRX STI Duct Ventilator Paypal 0 Bid US $300.00 4h 8m
RARE! JDM OEM SUBARU IMPREZA GC8 Roof vent WRX STI Duct Ventilator RARE! JDM OEM SUBARU IMPREZA GC8 Roof vent WRX STI Duct Ventilator Paypal 0 Bid US $300.00 4h 8m
Very RARE! JDM OEM SUBARU IMPREZA GDB Roof vent WRX STI Duct Ventilator 02 03 04 Very RARE! JDM OEM SUBARU IMPREZA GDB Roof vent WRX STI Duct Ventilator 02 03 04 Paypal 1 Bid US $400.00 4h 8m
1962 Sportster XL 900 Rare Chm Rocker Boxes Vintage OEM 1962 Sportster XL 900 Rare Chm Rocker Boxes Vintage OEM Paypal 0 Bid US $499.95 4h 55m
1958 Polished XL XLCH 900 RARE Vintage Rocker Boxes OEM 1958 Polished XL XLCH 900 RARE Vintage Rocker Boxes OEM Paypal 0 Bid US $245.00 4h 55m
1957 Sportster XL 900 Rare Chm Rocker Boxes Vintage OEM 1957 Sportster XL 900 Rare Chm Rocker Boxes Vintage OEM Paypal 0 Bid US $499.95 4h 55m
1963 Ironhead XL 900 Rare Chm Rocker Boxes Vintage OEM 1963 Ironhead XL 900 Rare Chm Rocker Boxes Vintage OEM Paypal 0 Bid US $499.95 4h 55m
1966 Plymouth Barracuda 14 1966 Plymouth Barracuda 14" Hub Caps Wheel Covers - Two (2) - 14" Used - Rare!!! Paypal US $229.99 7h 8m
JDM CD6 Accord OEM Optional In-Dash Navigation *Rare* JDM CD6 Accord OEM Optional In-Dash Navigation *Rare* Paypal US $225.00 8h 1m
MOPAR E-Body Cuda Challenger 340 Aux Fender Tag 1971-74 RARE OEM MOPAR E-Body Cuda Challenger 340 Aux Fender Tag 1971-74 RARE OEM Paypal 0 Bid US $4.50 9h 7m
RARE OEM HONDA CIVIC 92 95 LONGER SPOILER EG EG3 EG4 EG5 EG6 SI JDM EUDM RARE OEM HONDA CIVIC 92 95 LONGER SPOILER EG EG3 EG4 EG5 EG6 SI JDM EUDM Paypal 6 Bids US $109.00 9h 9m
Vintage Original HD RIGHT END PLATE GX1090 1917-1923 OEM 235B & 235C RARE PIECE Vintage Original HD RIGHT END PLATE GX1090 1917-1923 OEM 235B & 235C RARE PIECE Paypal 1 Bid US $10.00 10h 2m
NEW RARE OEM NOS HONDA CT90 CT 90 CARBEURATOR CARBURETOR CARB 16100-053-044 NEW RARE OEM NOS HONDA CT90 CT 90 CARBEURATOR CARBURETOR CARB 16100-053-044 Paypal 1 Bid US $90.00 10h 32m
NEW RARE OEM NOS HONDA CB175 CB 175 CARBURETOR 16100-306-054 CARBEURATOR CARB NEW RARE OEM NOS HONDA CB175 CB 175 CARBURETOR 16100-306-054 CARBEURATOR CARB Paypal 1 Bid US $90.00 10h 32m
NEW RARE OEM HONDA CL 450 MUFFLER COVER MOTORCYLE 18315-320-000 CHEAP NEW RARE OEM HONDA CL 450 MUFFLER COVER MOTORCYLE 18315-320-000 CHEAP Paypal 0 Bid US $30.00 10h 33m
NEW HONDA OEM NOS CB160 CL160 16100-223-030 CARBURETOR CARBERATOR CARB RARE NEW HONDA OEM NOS CB160 CL160 16100-223-030 CARBURETOR CARBERATOR CARB RARE Paypal 1 Bid US $95.00 10h 58m
NEW NOS OEM HONDA Plate Drive Ca100 50 CA 100 22510-001-030 RARE MOTORCYCLE NEW NOS OEM HONDA Plate Drive Ca100 50 CA 100 22510-001-030 RARE MOTORCYCLE Paypal 0 Bid US $35.00 12h 2m
NEW OEM NOS HONDA S65 Horn Dimmer Switch 35300-035-010 RARE CHEAP MOTORCYCLE NEW OEM NOS HONDA S65 Horn Dimmer Switch 35300-035-010 RARE CHEAP MOTORCYCLE Paypal 0 Bid US $25.00 12h 10m
RARE OEM BLACK HONDA CIVIC 92 95 CENTER CONSOLE EDM EG EH EJ JDM SIR +FREE GIFT! RARE OEM BLACK HONDA CIVIC 92 95 CENTER CONSOLE EDM EG EH EJ JDM SIR +FREE GIFT! Paypal 0 Bid US $170.00 12h 33m
Volvo OEM  850 S70 V70 Oval Polished Exhaust tip RARE vs304050 Volvo OEM 850 S70 V70 Oval Polished Exhaust tip RARE vs304050 Paypal 0 Bid US $23.99 12h 54m
JDM CTR Honda Civic Type R Wing Spolier RARE OEM JDM CTR Honda Civic Type R Wing Spolier RARE OEM Paypal 0 Bid US $225.00 13h 4m
Nissan CEDRIC TRUNK LOCK JDM Used RARE OEM 240sx 180sx S13 S14 emblem Nissan CEDRIC TRUNK LOCK JDM Used RARE OEM 240sx 180sx S13 S14 emblem Paypal 0 Bid US $55.00 13h 51m
Nissan Silvia S13 TRUNK LOCK JDM Used RARE OEM 240sx 180sx COUPE 2dr emblem Nissan Silvia S13 TRUNK LOCK JDM Used RARE OEM 240sx 180sx COUPE 2dr emblem Paypal 0 Bid US $75.00 13h 51m
Nissan Silvia S15 OEM Rear Bumper 240sx S13 S14 180sx JDM Used RARE Nissan Silvia S15 OEM Rear Bumper 240sx S13 S14 180sx JDM Used RARE Paypal 0 Bid US $199.99 13h 51m
Nissan Skyline R32 GTS GTR Taillights Tail 240sx S13 S14 180sx JDM Used RARE OEM Nissan Skyline R32 GTS GTR Taillights Tail 240sx S13 S14 180sx JDM Used RARE OEM Paypal 0 Bid US $125.00 13h 51m
Nissan Skyline R33 GTS GTR Taillights Tail 240sx S13 S14 180sx JDM Used RARE OEM Nissan Skyline R33 GTS GTR Taillights Tail 240sx S13 S14 180sx JDM Used RARE OEM Paypal 0 Bid US $150.00 13h 51m
RARE OEM CORVAIR 3 ROW OIL COOLER HARRISON 3154402 RARE OEM CORVAIR 3 ROW OIL COOLER HARRISON 3154402 Paypal US $15.00 14h 2m
RARE 66 67 68 69 CORVAIR AC COMPRESSOR MOUNTING BRACKET AIR CONDITIONING RARE 66 67 68 69 CORVAIR AC COMPRESSOR MOUNTING BRACKET AIR CONDITIONING Paypal US $30.00 14h 3m
1977 1978 1979 Trans Am  A/C Brackets RARE OEM Hard To Find 1977 1978 1979 Trans Am A/C Brackets RARE OEM Hard To Find Paypal 0 Bid US $59.00 14h 22m
OEM GAME SHARK MEMORY CARD !!!!!! VERY RARE. GAMESHARK, ACTION REPLAY FOR PS2 OEM GAME SHARK MEMORY CARD !!!!!! VERY RARE. GAMESHARK, ACTION REPLAY FOR PS2 Paypal US $25.00 14h 46m
RARE VTG SEIKO NOS OEM BUTTONS SET PLAY/REC/SIDE BUTTONS FOR M516-4000 RARE VTG SEIKO NOS OEM BUTTONS SET PLAY/REC/SIDE BUTTONS FOR M516-4000 Paypal 0 Bid US $35.00 16h 8m
RARE 18” 993 C4S Porsche OEM chrome turbo twist factory wheels 996 cup ET40 RARE 18” 993 C4S Porsche OEM chrome turbo twist factory wheels 996 cup ET40 Paypal 0 Bid US $1,300.00 16h 10m
Nissan 300zx 90-96 Black powder coat Rear tow hooks! coated OEM JDM rare upgrade Nissan 300zx 90-96 Black powder coat Rear tow hooks! coated OEM JDM rare upgrade Paypal 0 Bid US $14.99 16h 14m
RARE OEM GM CUCV M1009 Chevy Suburban K5 Blazer Spare Tire Hold Down Set RARE OEM GM CUCV M1009 Chevy Suburban K5 Blazer Spare Tire Hold Down Set Paypal 0 Bid US $100.00 16h 15m
OEM Supreme BLACK iPhone 4 4S Case Free ScreenPro Rare Sprint Verizon At&t OEM Supreme BLACK iPhone 4 4S Case Free ScreenPro Rare Sprint Verizon At&t Paypal 0 Bid US $.01 16h 24m
OEM Silicone ORANGE iPhone 4 4S Case Free ScreenPro Rare Sprint Verizon At&t OEM Silicone ORANGE iPhone 4 4S Case Free ScreenPro Rare Sprint Verizon At&t Paypal 0 Bid US $.01 16h 31m
LQQK .. '55 GMC 250 pickup truck CHROME OEM grill emblem 'SHOW CHROME' Rare Find LQQK .. '55 GMC 250 pickup truck CHROME OEM grill emblem 'SHOW CHROME' Rare Find Paypal 1 Bid US $129.99 18h 1m
Infiniti Q45 IMPUL Infiniti Q45 IMPUL "fake" Grille *RARE* JDM IMPUL OEM Paypal US $250.00 19h 46m
1968 Barracuda FISH trunk emblem - Part 2840877 - Used - OEM  - RARE!!! 1968 Barracuda FISH trunk emblem - Part 2840877 - Used - OEM - RARE!!! Paypal US $65.99 20h 17m
Genuine JDM DC5 Acura RSX Honda ITR Integra OEM Taillight RARE!!! MINT!!!!! Genuine JDM DC5 Acura RSX Honda ITR Integra OEM Taillight RARE!!! MINT!!!!! Paypal US $299.99 20h 43m
Vintage 1966 OEM Chevrolet/Chevelle/Nova Q-Jet/Quadrajet Carburetor Core, RARE Vintage 1966 OEM Chevrolet/Chevelle/Nova Q-Jet/Quadrajet Carburetor Core, RARE 0 Bid US $74.95 21h 34m
Perterbilt 379X ''NEW'' OEM ''RARE'' Perterbilt 379X ''NEW'' OEM ''RARE'' Paypal US $85.00 21h 46m
RARE OEM specification report 1970 Ford Mustang Mach 1 428 CJ 351 Cleveland RARE OEM specification report 1970 Ford Mustang Mach 1 428 CJ 351 Cleveland Paypal US $21.99 22h 11m
NEW Original OEM Shelby SUPER SNAKE Alcoa Wheel Center Caps SET of 4 RARE!!! NEW Original OEM Shelby SUPER SNAKE Alcoa Wheel Center Caps SET of 4 RARE!!! Paypal US $1,199.99 22h 25m
TECATE 3 HEADLIGHT COVER 1986 KXT250 HEAD LIGHT KXT OEM RARE USED TECATE 3 HEADLIGHT COVER 1986 KXT250 HEAD LIGHT KXT OEM RARE USED Paypal 2 Bids US $51.00 1d 5m
TECATE 3 COOLANT OVERFLOW BOTTLE 1986 KXT250 TANK RESERVOIR KXT OEM RARE USED TECATE 3 COOLANT OVERFLOW BOTTLE 1986 KXT250 TANK RESERVOIR KXT OEM RARE USED Paypal 2 Bids US $102.50 1d 21m
ultra rare gauge cluster light lamp housings warning bulbs oem nova ss 4 speed ultra rare gauge cluster light lamp housings warning bulbs oem nova ss 4 speed Paypal US $10.00 1d 6h
70-81 Original GM trans am camaro RARE oem fual gas tank mounting straps Nice oe 70-81 Original GM trans am camaro RARE oem fual gas tank mounting straps Nice oe Paypal US $15.00 1d 6h
NEW RARE HONDA OEM NOS CB450 CL450 CARBURATOR 16101-346-690 MOTORCYCLE CARB NEW RARE HONDA OEM NOS CB450 CL450 CARBURATOR 16101-346-690 MOTORCYCLE CARB Paypal 2 Bids US $117.50 1d 8h 7m
Volvo 240 Center Console Black OEM Nice Rare Volvo 240 Center Console Black OEM Nice Rare Paypal 1 Bid US $72.00 1d 8h 27m
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Rare Airbrush Stencils 100 Temporary Tattoos Designs Design Book 7 Profession Popular Hot Stylish Style Design Pattern Rare Airbrush Stencils 100 Temporary Tattoos Designs Design Book 7 Profession Popular Hot Stylish Style Design Pattern
Sale Price: $22.49

Now we are offering a brand new professional 100 Designs of Tattoo Airbrushing Stencil Book at an unbeatable price. With this durable computer stencil book you can do your airbrushing work more conveniently. The stencils can make image clearly and can be used repeatedly! 100 designs to choose for your professional airbrushing work. Save much time than handmade drawing when using our tattoo airbrushing stencil book. Safe and Environmental Friendly! Feature: Model Number: Book 7 Easy to Use. High Quality. Self-adhesive Paper. Durable and Reusable 4 Designs on Each A4 Sheet. 100 Designs in Total. Safe and Environmental Friendly. Brand New and Ready to Ship!! Specification: Stencil Book Size: 11-3/4" L x 8-1/2" W x 5/8" T Each Design Size: 3-1/4" L x 5-1/4" W Package Includes: 1x Airbrushing Stencil Book 1x Airbrushing Effect Drawing Paper Tips: If the stencils are blotted with ink after using, just wipe them with a wet rag of water or small amount of alcohol.

Rare 3 Guns Series Tattoo Tattooing Accessories Kit Machine LCD - Black Rebel Rare 3 Guns Series Tattoo Tattooing Accessories Kit Machine LCD - Black Rebel

Don't hesitate to have this amazing kit to tattoo for your clients, your friends or yourself! New Power Supply System: Should be the best power supply for tattoo kit! More powerful and steady when tattooing. LCD screen for better and easier reading! Built-in short-circuit protection and leakage protection. Normal Working Voltage: 8V Package Includes: 1x professional silver and black high quality padded Carrying Case with lock & keys 1x top quality LCD Power Supply System 1x 360 degree convenient Foot Switch can turn on the power supply from any direction 1x Clip Cord 3x 10-coil-wrap professional Tattoo Guns, which can be set for both liner & shader 1x stainless steel Grip with Tube 1x large size aluminum silver Grip with Tube 1x middle size aluminum blue Grip with Tube 1x middle size aluminum red Grip with Tube 8x stainless steel Tips in different sizes(4 for round needles, 4 for magnum/flat needles) 18x Disposable Tips matching with needles(8 for round needles, 10 for magnum/flat needles) 50x High quality premade sterile tattoo needles 8x bottles of 10ml tattoo Inks (True Black x2, Snow White Opaque, Bahama Blue, Golden Yellow, Bright Red, Light Green and Dark Brown) 1x Ink Holder 100x Ink Cups(50 in large size and 50 in small size) 50x Grommets 50x Rubber Bands 50x Rubber Rings 1x blank Practice Skin 1x Practice Skin with the pattern of a vivid tiger 2x Transfer Paper 1x Medical anti-scar Ointment 2x sets of adjust Tools and other attachments 2x pairs of disposable gloves 1x set of tips cleaning Kit 1x electronic user Instruction VCD in English version 1x User Manual

Rare Air Force Style Patriot Series 1 Gun Tattoo Kit Tattooing Machine Kit Set Equipment Device Facility Accessories Machine - Predator Rare Air Force Style Patriot Series 1 Gun Tattoo Kit Tattooing Machine Kit Set Equipment Device Facility Accessories Machine - Predator

You will get the following bonus from us: 1. Brand new Empaistic Tattoo Gun with The Bald Eagle pattern on the Coils! 2. 12-coil-wrap! Others are only 8-coil-wrap or 10-coil-wrap. 3. 10ml tattoo inks, much safer than other tattoo inks! 4. 360 degree foot switch which hardly seen! 5. Practice skin so that you can try on the man-made skin but not your clients'. 6. Effective anti-scar medical Ointment as gift. 7. Disposable gloves. 8. Tips cleaning Kit!! You can't find it elsewhere! New Power Supply System: Built-in short-circuit protection and leakage protection. Normal Working Voltage: 8V Package Includes: 1x professional silver and black high quality padded Carrying Case with lock & keys 1x top quality Power Supply System 1x 360 degree convenient Foot Switch can turn on the power supply from any direction 1x Clip Cord 1x 12-coil-wrap professional empaistic Tattoo Gun, which can be set for both liner & shader 1x small size stainless steel Grip with Tube 1x large size stainless steel Grip with Tube 2x middle size metal empaistic Grips with Tubes 8x stainless steel Tips in different sizes(4 for round needles, 4 for magnum/flat needles) 18x Disposable Tips matching with needles(8 for round needles, 10 for magnum/flat needles) 50x High quality premade sterile tattoo Needles 8x bottles of 10ml tattoo Inks (True Black x2, Snow White Opaque, Bahama Blue, Golden Yellow, Bright Red, Light Green and Dark Brown) 1x Ink Holder 100x Ink Cups(50 in large size and 50 in small size) 50x Grommets 50x Rubber Bands 50x Rubber Rings 1x Blank Practice Skin 1x Practice Skin with the Pattern of a Vivid Tiger 2x sets of Transfer Paper 1x medical anti-scar Ointment 2x sets of adjust Tools and other attachments 2x pairs of disposable Gloves 1x set of tips cleaning Kit 1x electronic user Instruction VCD 1x User Manual

MENS RARE VINTAGE LOOK UNBALANCED MILITARY BACKPACK SLING HIKING BAG EB005 BEIGE MENS RARE VINTAGE LOOK UNBALANCED MILITARY BACKPACK SLING HIKING BAG EB005 BEIGE
Sale Price: $32.99

---Men`s Military Look BackPacks--- 11.8"X5.9"X29.1" Material;Canvas. Color;Military Beige Unbalanced very rare style.... Please check your delivery address is correct,shipping time---Usually take 10~20 business days to reach.

MENS RARE VINTAGE LOOK UNBALANCED MILITARY BACKPACK SLING BAG EB005 BLACK MENS RARE VINTAGE LOOK UNBALANCED MILITARY BACKPACK SLING BAG EB005 BLACK
Sale Price: $32.99

---Men`s Military Look BackPacks--- 11.8"X5.9"X29.1" Material;Canvas. Color;Military Black Unbalanced very rare style.... Please check your delivery address is correct,shipping time---Usually take 10~20 business days to reach.

MENS RARE VINTAGE LOOK UNBALANCED MILITARY BACKPACK SLING BAG EB005 KHAKI MENS RARE VINTAGE LOOK UNBALANCED MILITARY BACKPACK SLING BAG EB005 KHAKI
Sale Price: $32.99

---Men`s Military Look BackPacks--- 11.8"X5.9"X29.1" Material;Canvas. Color;Military khaki Unbalanced very rare style.... Please check your delivery address is correct,shipping time---Usually take 10~20 business days to reach.

Original Atari 7800 Joystick Controller Original Atari 7800 Joystick Controller

This is an official Atari 7800 Joystick Controller! It has a Clean, Sleek, and Classic Atari Design! Originally it was designed for use on the Atari 7800, but it also works on the Atari 2600 as well! This is an authentic Atari product, and not some unknown, unheard of aftermarket brand! This type of controller is RARE, and difficult to find!

OEM Intel D875PBZ Audio Metal ATX I/O Shield Plate Panel OEM Intel D875PBZ Audio Metal ATX I/O Shield Plate Panel
Sale Price: $24.99
HP Pavilion DV2130 Battery Replacement HP Pavilion DV2130 Battery Replacement
List Price: $115.58
Sale Price: $5.00

Batteries from LaptopTraveller are made using the highest quality cells available and utilize all of the proper logic boards, thermal protectors, thermistors and circuit breakers to ensure

NEW Canon OEM 1389A004AA TONER CARTRIDGE (BLACK) For GP405 (Toner/Cartridges) NEW Canon OEM 1389A004AA TONER CARTRIDGE (BLACK) For GP405 (Toner/Cartridges)
Sale Price: $39.99

Canon 1389A004AA, F423201700, GPR2 OEM TONER CARTRIDGE, BLACK, 10.6K YIELD, 1-530 GR CARTRIDGE For GP405

Nikon EN-EL9 Rechargeable Li-ion Battery for Nikon D40 and D40x Digital SLR Cameras Nikon EN-EL9 Rechargeable Li-ion Battery for Nikon D40 and D40x Digital SLR Cameras
List Price: $0.00
Sale Price: $25.99

AA) NIKON EN-EL9 BATTERY (25353)

Iphone 4 Pink Color Silicone Gameboy Case w/Free Screen Protector Iphone 4 Pink Color Silicone Gameboy Case w/Free Screen Protector
Sale Price: $0.01
Nikon EN-EL5 Rechargeable Li-ion Battery for Coolpix P3, P4. P5000, S10, 3700, 4200, 5200, 5900 & 7900 Digital Cameras (Retail Packaging) Nikon EN-EL5 Rechargeable Li-ion Battery for Coolpix P3, P4. P5000, S10, 3700, 4200, 5200, 5900 & 7900 Digital Cameras (Retail Packaging)
List Price: $32.95
Sale Price: $19.56

The EN-EL5 Rechargeable Li-ion Battery allows you to take photos as many times as you can charge your battery. Carry two for more photo shooting power! For use with Coolpix3700. Nikon Battery / Rechargeable Proprietary Battery Replacement for Nikon Coolpix 3700 Digital Camera

Mind's Eye (Magic the Gathering : Mirrodin #205 Rare) Mind's Eye (Magic the Gathering : Mirrodin #205 Rare)
Sale Price: $5.99
YuGiOh Zexal Dawn of the Xyz Single Card Dust Tornado YS11-EN033 Common YuGiOh Zexal Dawn of the Xyz Single Card Dust Tornado YS11-EN033 Common
Sale Price: $0.01

YuGiOh Zexal Dawn of the Xyz - Singles!


Oem Rare

Sales & Marketing-Is a direct or indirect approach best? Part II

Let's take a look at some of the things a company should consider in formulating a direct vs. indirect sales and marketing strategy.

HOW COMPLEX IS THE PRODUCT?

It's always important to start with the product in considering any aspect of your sales and marketing strategy. Is the product complex to sell? Is it complex to install? If a typical installation is highly complex and customized for the client, there may be a high level of services required that can only be delivered by experts within the company. If this is the case, a direct model usually work best.

If there is what I would term a "medium" complexity to the product, this often lends itself to the utilization of VAR and System Integration partners. This class of partners is attracted to products that allow them to bill configuration and service hours, which is really how they make their money. This key here is that the product isn't so complex that the partners can't be reasonably trained on the product, to deliver these services somewhat independently in the field, with a minimum of hand-holding by the vendor.

The last case is a product which is very simple and standard, or has minimum customization that can be performed by the end user. This level of product complexity usually lends itself to multiple distribution channels, including direct and mass market channels, which provide great distribution breadth, but minimal support. VARs and Integrators may also sell products of this nature, but they won't put much focus on them, since they don't drive service revenue. VARs will essentially "take orders" for this type of product as a convenience to their clients. They won't be a "strategic" channel for this type of product, but since they are a large channel, the sales can still add up to a substantial total—so you shouldn't ignore them if they are appropriate.

HOW HIGH IS THE PRODUCT PRICE?

A high price can lead you in two different directions: Direct-only, or to a VAR/Systems Integration distribution strategy. If you're selling an Enterprise Software Product into a narrow niche, with an average deal size of $2M, you're probably going to end up selling the product direct.

If, however, you selling a $50-100K average sized deal, and the addressable market is a bit larger and more well-defined, it's very possible that the VAR/Integrator channel may provide real leverage.

For products that fit into the $9.95-$995.00 range, a multi-channel marketing and distribution model may once again be your best bet. Products in this price range usually are very standard or have user-customizable features, and lend themselves to "sales-intensive" distribution channels, rather than support intensive. This could mean a focused direct marketing model with direct downloaded software sales from a website, or sales through computer retailers or mass market stores.

WHAT DOES THE PROMOTION MIX LOOK LIKE?

High priced, directly distributed products tend to have very simple promotion plans. The reason for this is that high priced products typically have small focused markets, so it's pretty simple to get your marketing message to the customer. The simplest promotion strategy is what I call "Door to Door marketing." Door to Door marketing means relying on the sales force exclusively to promote your product—with little or no investment in marketing programs. Or maybe due to limited resources, your promotional budget only allows a monthly Ad in a highly targeted trade journal. These aren't strategies that I generally recommend, but for narrow markets, it is sometime appropriate. Bottom line, simple promotional strategies are generally only advisable for direct distribution approaches.

If on the other hand, you have available to you a large budget and a wide variety of promising promotional programs, that often is coupled with a broad distribution strategy. If you're promoting in many different places, that may drive demand in a variety of different channels. In general, I say use them all. And I'm rarely a proponent of selling "indirect only"-you tend to lose valuable information without a direct link to the customer. You will also leave money on the table by giving up margin on customers that would prefer to buy direct. But occasionally companies are so dependent upon channels, that it doesn't make sense to manage the channel conflict, and deflect the ill will that selling direct sometimes generates within a channel.

WHAT CHANNELS ARE AVAILABLE TO YOU?

Oftentimes, the decision on how to sell is made for you. If your company is in a missionary situation where you are creating a new market, or you are in a very narrow niche, you usually don't have any choice but to sell direct. If it's a new market, channels might develop later. But in most cases, selling direct initially, either solely or in conjunction with channels, is highly advisable. There is no channel in the world that will be able to figure out how to sell a product-that the company itself hasn't figure out how to sell itself. It's always good to conduct trial and error marketing/sales campaigns directly, and then transfer that knowledge to your channels.

If you have a product that is broadly attractive to a variety of channels, and you have the resources to promote and sell effectively through all of them, I say go for it. As I stated early on in this article, it's my belief that this is the best way to optimize your return on assets. The only caution is to make certain that you have the necessary resources, and are in a position to support all channels. If not, it's better to "go slow" and add channels one at time—if you alienate a channel, they have a very long memory, and it will be hard to get back in their good graces.

One type of partner we haven't discussed yet is the OEM. In some cases, there may be a large, dominant player in your business that you are tempted to pursue as an OEM channel partner. While occasionally this leads to making the principals of a small company quite rich, I've found in most cases its fools gold. No one sells your product like you do. Most OEM deals that I see end up with revenue levels in the range of 5-10% of the small company's initial expectations. This can still be a substantial, important source of revenue. But the message I'll leave you with is that I prefer early OEM deals to be non-exclusive, rather than exclusive. The exception is for a product that fits in a new market you don't plan to participate in directly. Too many times I've seen clients "bet the farm" on a major OEM early in theie development, and the company was either killed or severely wounded by the experience. Pursue OEMs, but it is usually best to do so as part of an overall, comprehensive distribution strategy.

HOW DOES THE CUSTOMER WANT TO BUY?

Finally, the most important question to consider is "how and where does the customer want to buy?" One of my most closely held beliefs is that you maximize revenue by offering the customer a product that is priced, packaged and sold via the channel he is most comfortable with. So if your prime prospect is a direct buyer, sell direct. If it's a diverse audience that has a number of preferences on where to buy, strive to be in all of those channels. This may be the most important advice that I can provide.

About the Author

Phil Morettini is President of PJM Consulting, Management Consultants to Tech Companies PJM provides assistance in Management, Product Marketing and Biz Dev. More Articles at
Tech Management Blog
. Contact Phil at
Software Management Consulting

Repeating question of bolt shearing in D/Ws drum shaft?

The equipment was repaired by our company's OFE workshop which has experienced mechanics.
OEMs bolts were only used and no change in spacing from that of OEMs design and this is one of the rare failure encountered in the project

if it was a rare failure then further investigations would be required which would require more data. the info provided is insufficient

Shuttleworth heir opens up on Ubuntu biz
Canonical kingdom spans 10 million machines When you have Mark Shuttleworth as your backer, as commercial Linux distributor Canonical does, it is a bit like having money in the bank when the bank also believes fervently in your cause. It is a rare combination, and one that has allowed the Ubuntu project to reach out from its Linux desktop beginnings into commercial servers - and with the latest ...

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