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I'm a really big fan of the 4-3 Over, or Miami 4-3 Defense, and that isn't changing. I think I understand the 4-3 better than any other defense. But this season I'm working in a 4-2-5 system, and I really like certain aspects of the defense. The 4-2-5 Defense is simple, versatile, and easily adapted to a wide range of offenses.
The 4-2-5 is just an adaptation of the old 4-4 Defense, so its one of the simplest defenses around. In fact, the 4-4 is a great defense to run for any youth team. So you've got to be able to teach it to high school or college kids! The 4-2-5 allows you to keep 6 men in the box at all time, handling the same gaps, regardless of the offensive formation. You can use a variety of defenses fronts and line stunts, too, without changing much for the linebackers or the secondary. The Linebackers just have to know to fill the open gaps.
Your contain players are obvious, since you have two overhangs. We like to play the overhangs at 3x3 or 4x4 off the end man on the line of scrimmage. Move them up to handle heavy run teams, while you can loosen them to help defend the pass. Those guys don't have to be the greatest athletes in the world.
In a Miami 4-3 defense you need two stud safeties, but in the 4-2-5 you can get away with just one true safety. On the other hand, you only need one true linebacker in the Miami 4-3, but you need two of them in the 4-2-5. It will really help your defense if that Free Safety is a legit bad dude though! He can get his run-pass read, and run the alley on the run read. This guy can blow things up from a 10 yard running head start and make things exciting.
The natural coverage for the 4-2-5 Defense is a single-high coverage, such as the Cover 3 zone or the Cover 1 man/free coverage. Either one lets your Free Safety be that bad dude he needs to be. If you want to start bringing blitzes, the Cover 1 allows you to bring one backer or overhang safety, while the Cover 0 will let you bring a full compliment of 5 and 6 man pressures.
The 4-2-5 can be an extremely attack-style defense. With a coordinator who knows how to play call it, and a good understanding of the opponent's tendencies, the offense could be in trouble. A play caller can really confuse his opponent with the tremendous range of stunts, blitzes, and even coverages, that can be run out of the base 4-2-5 Defense.
The 4-2-5 isn't a cure-all. There is no substitute for teaching good fundamentals and instilling a sense of confidence and toughness in your players. But the 4-2-5 will let you put those players into the best possible situations for them to be successful.
Joe Daniel is an experienced football coach at the High School and College level. He writes the Football-Defense Report blog. Click here to find out about his 4-3 Defense book and a special bonus!
Part III: DIY MARKETING BUDGET -: Why to pay agencies
By now, you’ve read about estimating media costs in Part I and setting accurate expectations for production costs in Part II. Now it’s time to tackle the notion of paying an advertising agency for its time.
Agency fees can be a confusing concept for clients who are new at building budgets. Many agencies charge their time separately from hard costs. It used to be that agencies worked on media commissions. They would charge companies the “rate card†rate for media, and then keep as their fee the difference between that rate and what they can truly negotiate with media partners. As marketers became more independent from agencies, they wanted to track the real cost of media, and hence separate agency fee contracts were born.
Some clients scoff at paying an agency a fee above and beyond the work they create. The reality is that a good agency can be your business’ best strategic partner. You can get the thinking of a Big 5 consulting firm for a fraction of the cost. Today’s agencies are more than souped-up design; good agencies will be interested in building your business, and have ideas for you that extend way beyond words on a page.
Agencies charge for their time managing, strategizing, and partnering on their clients’ businesses. The typical cost structure is staff costs plus overhead plus a reasonable markup, for the time the agency estimates it will take to execute the specific scope of work you mutually agree on. Large agency networks dictate a markup of at least 20%, so a well-negotiated price from an agency will be less than that… but don’t forget to compare agencies’ overhead ratios, as some agencies have toner office space and more extraneous expenses, so total cost will be higher. It might be fun to go to a slick office building for meetings and be wined and dined by agency principles… just know in advance that you are helping to foot the bill in the name of overhead!
A final word of advice: don’t let the process of budgeting intimidate you. You are capable of determining how much you can and should spend on marketing. Most companies spend 5-10% of annual gross sales, but you can meet your goals on far less, depending on what those goals really are. Once you have a rough idea, an agency can help determine how much their negotiating power can save you in media and other factors that will help you fine-tune that number. Good partnerships are marked by disclosure on both sides of the table, so share as much as you can with your agency.
Did you find this article useful? For more useful tips and  hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
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my name is sariya
Who to start Marion Barber III or Clinton Portis?
ok im having a tough time on this one. im not sure if portis is 100% plus he will split carries with Betts. By the way
Barber- NYG
Portis- Mia
That is tough. I am deciding between Barber and Lynch but this is more tough. I think I would start Portis and the reason is because he will get more carries
10 Chronicle staff members, plus entire Sports staff up for state AP awards
Ten Chronicle staff members plus the whole sports staff are finalists for 2009 state awards from the Associated Press, the AP announced today. Reporter Cindy Leise is nominated for best sports enterprise for “Bouncing back,” about high school pitcher Tim Clark who is recovering from a line drive to his eye. Leise is also nominated in [...]
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