By admin
http://www.cwhdallas.com/enhanced-stand/
Enhanced Stand
| Account limit of 2000 requests per hour exceeded. |
New York Public Relations Firms Stand to Benefit from Financial Crisis
The Obama Administration recently announced its recommendations for reforming the financial services industry in the wake of last year’s market meltdown – and public relations professionals in the financial industry took notice. However, it remains to be seen whether the implementation of these reforms will help restore investor trust and confidence in the financial system in general, a system that spans the globe from New York to London to Beijing.
Some of our major financial institutions a la Lehman Bros. have ceased to exist, while others have been forced into shotgun marriages such as Bank of America’s takeover of the iconic Merrill Lynch and JP Morgan Chase’s acquisition of the legendary Bear Stearns. Clearly, the images and brands of our financial institutions have been tarnished along with the trust that consumers placed in them. And, that’s where the kind of specialized public relations New York financial firms need comes in…
A recent white paper from the Council of Public Relations Firms entitled, “Creating Value: Public Relations and the New Brand Strategy†notes “Winning companies are increasingly eschewing advertising and instead deploying social and conventional media/public relations in ways designed to enhance the perceived value they deliver to customers.â€
Public relations New York financial institutions are implementing in today’s environment also goes a long way in building trust, and this is absolutely critical as these companies seek to regain the confidence of the American public and burnish their brands given the recent debacles in our financial markets. Those of us in the industry know that while advertising is bought, publicity – be it in the traditional or social media – is earned through the consistent dissemination of factual information by credible companies. The Council’s white paper also states: “…many believe its (advertising’s) constant, repetitive presence actually corrupts the brand experience and erodes value.â€
At Makovsky + Company, whose expertise in public relations New York companies have relied upon for 30 years, our financial services practice has received an increasing number of inquiries from prospective clients over the recent past. We are hearing from asset managers, insurance companies, brokerage firms – in short, virtually every type of participant in the financial services industry. Almost universally, their management teams have come to the conclusion that public relations provides an efficient means of customer acquisition and building trust as well brand awareness.
We are not advocating that companies give up on advertising completely as it is still one of the fastest and most efficient means of building brand awareness. However, we are suggesting that managers at companies in all industries examine their public relations activities and ask themselves: Do our customers trust us? Do they believe in our brand promise? Are we reaching the right people? Are the right messages resonating? How are we gauging success? Are we still counting media clips (or worse yet, utilizing the ad equivalency yardsticks)? Are we overlooking opportunities in social media? An honest assessment of a company’s public relations effort may lead to development of new strategies, an enhanced standing for a brand or pave the way for a restoration of trust – for the financial institutions of New York and all over the world.
About the Author
Kevin Waddel is a free lance writer. To get more information about Public relations, Public relations New York, public relations firm new york,investor relations new york, PR, PR firm new york, Financial services public relations visit http://www.makovsky.com
Both political parties are asking for fees from it's members to insure their standing within the party . Why?
Recently I read where the political parties are requesting payment/ fees from it's members in both the House and Senate to gurantee their standing or to enhance same . Has this been a ongoing situation ? I always believed that leadership position were based on seniority and selection by the particular committee. Am I wrong? If the politicians feel threaten by the leadership , isn't this
extortion ? how does this effect the upcoming elections? What is the money used for ? Is this another attempt at buying power and position.or is it just another way to circumvent regulations put in place to prohibit illegal contributions to the parties. Some of these fees are very large,such as the $250,000 requested from Cong. Charles Rangel D.NY. who will inherit a great deal of power if the Democrats take control over both chambers. Maxine Walters has only partially paid her fee and is refusing to pay it off. What is the truth ? Is this really a cash and carry government ?
That is troubling. I would assume it to be some sort of fundraising (obviously). You cited Democrats, so it could be said that its just a Demo. problem. I haven't heard of this before so I don't know if its an ongoing problem or not. I think you're right about the selection thing. I don't exactly think of it as extortion. More like playing dues to a club. Money's probly used for campaigning.
House may vote next week on jobs bill: Pelosi
The House of Representatives may give final congressional approval as early as next week to the Senate-passed jobs bill, clearing the way for President Barack Obama to sign it into law, Speaker Nancy Pelosi said on Friday.
Thanks for visiting!
![Last One Standing [5-Track UK Enhanced CD1 Single] by Girl Thing](http://thumbs.ebaystatic.com/pict/250929517107_0.jpg)
![Stands-Here She Comes Again [CD 2] CD Single, Enhanced Excellent](http://thumbs.ebaystatic.com/pict/130635517006_0.jpg)
![Stands-Here She Comes Again [CD 2] CD Single, Enhanced Excellent](http://thumbs.ebaystatic.com/pict/150638683649_0.jpg)
![I'll Stand By You [CD 2] [CD 2], Girls Aloud, Good Single, Enhanced, Maxi](http://thumbs.ebaystatic.com/pict/400184168721_0.jpg)
![Stands-Here She Comes Again [CD 2] CD Single, Enhanced New](http://thumbs.ebaystatic.com/pict/150596648140_0.jpg)
