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Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.
Four Ps
The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.
Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor's products. If the competitors have the same product, then the price of a product will go down.
Place refers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called "distribution channel". Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- 'point of sale', 'word of mouth', public relations and advertising.
Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based a lot on services as well nowadays.
Another criticism that marketing mix has to face is that it does not have a 'purpose'. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.
Six Ps
The six Ps contain all the four Ps of marketing - product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.
People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.
The next P is Performance. This implies the performance of the business. The financial and strategic objectives of the business are dealt with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.
The six Ps of marketing mix help to overcome the criticisms of the four Ps. Hence the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.
more articles at CITYOFMARKETING.COM.
3 Direct Reasons Why You'll be Kicking yourself if you Don't Know About Online Home Based Affiliate Business!
Now, I am going to give you 3 direct reasons why you’ll be kicking yourself if you don’t know about online home based affiliate business. You’ll learn 3 things you must know for your home based affiliate business. Without those 3 things, it is difficult for you to build highly profitable successful home based affiliate business!
Are you tired of your home based affiliate business marketing? Then, I highly recommend you to read this article. Perhaps, you will discover why you can’t make serious money online through affiliate marketing business.
The truth behind online home based affiliate business is the fact that 90% of affiliates will actually make less than 100$ a month. There are many reasons why affiliate marketing entrepreneurs are failed in their home based affiliate business. My experiences show that top 3 killer reasons why affiliate marketing entrepreneurs fail are:
1. They don’t know exactly how their markets work and they promote #1 best seller products with high competitors.
2. They don’t have a high quality affiliate website with high conversion rate.
3. Their affiliate websites are lack of traffic.
Therefore, you shouldn't count on making full time income unless you can get very good at the following:
1. the most effective market research & study for the right niche markets & merchants and learning the correct ways to promote them.
2. Building a high quality web site that converts along with high quality content.
3. Learn exactly how to drive laser-targeted traffic to your affiliate website.
Too many affiliate marketing entrepreneurs out there assume that online home based affiliate business is actually a get rich quick type of program. These types of affiliate marketing entrepreneurs will throw up a couple of banners, and then wonder why they have never made a single sale or any money at all.
How long you'll need to do it depends on how much money you want to make. If you are a quick learner and really good at online home based affiliate business, you may make big serious money in a year. This is based on the fact that you are starting at 0 and the fact that you have another full time job, not being able to devote a lot of time working with your online home based affiliate marketing program.
If you decide to give it a try, the hardest challenge will be the first few months. If you check your stats and see that you are only making a couple of bucks, you'll find yourself wondering if all the hard work was worth it. If you get some sales going and stay committed with your hard work, the commissions should start growing.
One of the biggest factors with online home based affiliate business is the traffic that goes through your affiliate website. Even though you'll get a lot of traffic passing through your website, only a fraction of the traffic will be buyers.
The key here is to know your visitors and then being able to determine which online web affiliate programs you can offer to meet their needs. There is also the concept of pre sale, which is the ability to put your visitors in the required open and mind set that's required for them to actually click on what you are selling.
By sticking with online home based affiliate business, you'll learn more and more over the years. You can't expect to be the best when you first start, it'll take a lot of hard work and dedication. By putting the time and effort into your programs, you'll be well on your way to making it in the very profitable and exciting world of online home based affiliate business.
Conclusion, making big serious money with affiliate marketing business has been already proven that it is an extremely powerful ways to make money online from home. The real keys to your success in this article are: doing the effective research for your niche markets & merchants, building high quality affiliate website along with high quality content and learn & take into action exactly of how to drive laser-targeted traffic to your affiliate website.
Get FREE report now to discover top inside tips, techniques and secrets of how to earn extra money online through your online home based business. You’ll learn a lot of ways to make extra money online. Also, you’ll save your time & money for your online home based business!
Learn Affiliate Marketing & Read more articles about home based affiliate business and how to earn extra money at:
http://www.zMillionDollars.com/blog
*Reprint Policy: Reprint in full with writer's name, contact information, active links and brief bio.
About the Author
Siripong R. or zMillionDollars is a recognized authority on the subject of making money online from home through highly profitable & successful home based business. His websites, www.zMakeMoney.com and www.zMillionDollars.com, provide a wealth of informative articles and resources on everything you'll ever need to know about earning money online.
has yahoo lost a lot of its customer base to google?
give me percentage, if yes
It did not affect yahoo in any great percentage
Google is in search engine
Google is meant for general people in this world
Bing is used by professional and more erudite people
yahoosearch is used by people who fall between Bing and google.
White Sox give Mark Teahen a home: third base
GLENDALE, Ariz. — Mark Teahen appears to have finally found a permanent position.
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